Nov 23, 2015

Transforming Business: An Empathetic Approach

There are many factors that add meaning and purpose to a brand, and they all stem from a single source: empathy.

Empathy is the ability to walk in another person’s shoes. That is, to see and experience the world from a perspective ... Read more >


Nov 19, 2015

The Meaninglessness of Logos as Brands

Hugh McLeod once again hits the nail on the head with this cartoon.

A logo only has value when ... Read more >


Nov 17, 2015

5 Things Executives Need to Know When Embarking on a Brand Strategy

Making the decision to undertake a brand strategy is a big one – a plunge into an ocean of the emotional, strategic, and intellectual dimensions and depths of your brand. Even arriving at the decision to make the dive was, most likely, no easy ... Read more >


Nov 15, 2015

Can Your Brand Tell An Employer Brand Story Like This?

We're willing to bet that more C-suite bottoms sit on Herman Miller chairs than any other brand chair.

We'll also go as far as to bet that a majority of those well-seated C-suiters ... Read more >


Nov 9, 2015

Purpose-led brands have top-down power, bottom-up support, and all-around success

If you are faced with the task of re-branding or leading a brand strategy for your business, think about the person most influential to its success. Ask yourself:


Nov 5, 2015

Why leaders that matter look outward

One of the biggest challenges for any leader is to maintain a holistic perspective of the world.

Too often, the pressures of the market, of shareholders, and the organization, keep the leader looking inward.

This inward-looking ... Read more >


Nov 2, 2015

Purpose Beyond Profit - A shift in perspective

At Emotive Brand, we’re big on the concept of Purpose Beyond Profit. Apparently, people interpret this phrase in interesting ways.

Some jump to the conclusion that it means “purpose instead of profit.” That’s a valid approach for B-Corps, ... Read more >


Oct 29, 2015

Elevate Your Firm By Embracing Emotion and Purpose

When it comes down to it, strategies to ensure credibility, expertise or commitment don’t make professional service firms stand out. We expect law firms, management consultancies, and professional services firms to be credible, to have expertise, ... Read more >